What is it about Apple that Polarizes people so much?

Just curious but what is it about Apple that polarizes people so much?

The BBC wrote this, “PR is everything. According to US magazine Advertising Age, the Apple publicity machine has secured 6,000 iPod and iTunes stories in major publications worldwide.”

6,000!? SIX THOUSAND articles and counting, by most indications, does that somehow come back to haunt Apple? Is Apple too trendy? Too buzz oriented that we wear out our welcome? Much the way that Dell’s “Dude, you’re getting a Dell” and then the “Interns” have worn out their welcome?

And for those of us who love our Mac, why is it that when we ‘get it’ that we have such a hard time explaining it to others? I mean, I get it. I LOVE my Macs. Even OSX is even more endearing to me than the Classic Mac OS was. But can I verbalize it? When I ‘get it’ it seems to become so intangible, so, magic like.

Just some questions that have been gnawing at me…