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8:45 Test Test Test
9:00 The Keynote begins. The music swells, Steve Jobs is waiting to walk on,
Someone throws a switch somewhere and the Reality Distortion Field is ON.
9:10 Music still playing. Everyone is waiting.
9:14 Music still playing. Someone said Steve Job’s family is in the audience.
.9:15 Steve on stage – “Make some history today”
.9:17 Switch to Intel completely successful. Thanks to Develpers. Over half of all Mac sales to new people.
9:20 Only going to talk about the Mac today.
But iTunes extremely successful – 2 billion songs sold.
The iPod is the most popular VIDEO player in the world right now.
Apple is the FIFTH largest music reseller in the world.
More new movies coming – Paramount is now onboard.
9:28 iTV – 40GB drive – multiple video connections – download movies from iTunes and watch on your big screen TV – wirelessly – demo (seems to work like TiVo, storing movies, playback, slomo, rewind…
9:30 iTV syncs to iTunes just like the iPod. Great video quality and sound. Movie covers show on iTV just like Album covers do on the iPed..
9:33 iTV has a new name APPLE TV. (looks like another big hit for Apple, maybe bigger than the iPod.
9:35 Apple TV uses iLounge to navigate – much like the TiVo Guide. Shows episode recap with list of shows. Apple TV also plays music showing the Album cover art.
9:36 Apple TV also shows photos from iPhoto, and you can move your photos to store and watch on Apple TV. You can also stream from your iMac or Mac Book as well (obviously).
.0:40 Apple TV – $299 shops in February. Orders taken today.
9:41 Now to something else – Apple has been blessed to bring to the world some revolutionary products – since 1984
Three new products today
First – WIDE SCREEN IPOD
Second – MOBILE PHONE
Third – INTERNET COMMUNICATOR
9:43 ALL THREE PRODUCTS IN ONE DEVICE
9:45 Complicated to use, smarter than any other device like it, years of development –
REVOLUTIONARY INTERFACE – no buttons – no stylus
9:49 USE YOUR FINGERS to operate it – Finger Gestures – Patented Intuitive
THE PHONE RUNS ON OS X
9:51 Syncs with iTunes – Runs ‘desktop class’ apps
Runs just like the iPod – we learned how to do this from the success of the iPod.
Has cradle – syncs email, calendar, games, all your media
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9:54 3.5 inch screen – 160 pixles – speaker – mic – headset jack – ipod connector
bring it to your ear, the screen goes off.- mbient backlight sensor
rotate top to side, the screen complies – widescreen video
very smooth and easy to use. demo
slim design – onboard 2 mpx camera – sim card slot – one button HOME
9:58 demo playing the BEATLES.
10:00 Shalamar says it is gorgeous, beautiful, more lovely than her iPod.
Steve says it can play all day, movies, music, apps…
10:03 (The new Video iPod is now the new Apple Phone, and a pocket Mac to boot)
Someone outside of Apple was shown this, and they said “you had me at scrolling.”
10:05Steve making a call push buttons on screen (looks like Dashboard app). VISUAL VOICEMAIL
GSM+EDGE phone – wifi bluetooth
10:07 (Shalamar says she is going to throw away her Razr) Apple Phone has one touch dialing from contact list, or voice call, – add second or third caller just by tapping their number or name.
conference call between Jobs, Ives and Schiller
10:11 beautiful button icons – even has on-board keuboard for texting.
playback messages on speaker or headset – see all voicemail msgs on screen to click the one you want to hear. the new interface seems so much easier than a blackberry or trio – like using your mac, but in your hand.
10:15 resizable icons – just use two fingers to change their size.
iLounge has 11 apps on screen – scrolling through photos, use anything for wallpaper.
(roger sez – this isn’t the next iPod – this is the next Macintosh!)
10:16 showing Google Maps in the on-board web browser (Safari)
10:17 Summing up – still showing more features – has Desktop Widgets.
Uses Yahoo mail free to all Apple Phone customers – (still calling it an iPhone)
.the mail app looks like the Apple Mail app – same icons
10:20 Split screen for attachments and Mail. do mail full screen or preview.
10:22 loading NY Times in Safari, switching portrait to landscape view. showing multiple web pages – either by bluetooth or wifi – double tap screen to enlarge – other webpges slide off to the side.
(well, we wanted something new – this is so new it might steal sales from the mac.)
10:26 showing Widgets
10:27 Uses Google Maps to find local Starbucks – calls Starbucks and orders 4000 latte’s to go – wrong number – using Google Maps to find Washington Monument – goes to Eiffel Tower, Rome Colessium – pinch zooms photos on overhead camera screen. Calls this “a breakthrough” (won’t stop playing with it.)
10:31 Brings Google CEO Eric Schmidt on stage
10;33 Not merging Apple and Google – merging without merging – “WIMAX IS COMING” (??) “Collboration” – Yahoo on board with this, with Yahoo Search and Mail.
10:40 Jerry Yang, Yahoo CEO on stage – demo internet communicator, ipod, and phone together in one device – Phil Schiller calls, adds him to the address book app. Steve goes back to photos and emails a Hawaiian photo to Phil while still on the phone (looks like iPhoto app) – talking through the speaker phone the whole time – call ends, music comes back on.
10:42 Compares this Apple phone to others – blackberries, Palm . . audience laughs.
10:47 5 hour battery life – 16 hours with just audio – bluetooth ear piece – 200 patents – stereo headset – the first multitouch screen – precision enclosure – talking prices – (he stalls, thinking about what to charge = nanos to cell phones with contracts…)
$499 4GB – $599 8GB model – available in June – waiting for FCC – Cingular only – buy it at Apple online or at the Apple store – Europe by fourth quarter – Asia by next year
10:50 Stan Sigman Cingular CEO on stage – congrats – bought the agreement without ever seeing it. “raising the bar” – new AT&T family (Cingular commercial, yada yada yada – Yawn, reads from notes, badly).
iPhone price includes 2 year contract.
10:56 Apple market share – (oops screen clicker no longer works )
11:00 we want 1% of the cell phone market share – is 10 million phones – cameras 94m – pcs 209m – games 26m – mobile phones 957m sold
MAJOR NAME CHANGE – APPLE INC. (no more Apple Computer)
“we have added the Mac and the iPod to AppleTV and to iPhone.”
Standing ovation – long applause here –
“Quote from Gretzky – “I skate to where the puck is going to be, not where it has been.”
Steve introduces John Mayer to perform – live music playing – “Gravity” on the guitar. (John is long time entertainer at these keynotes)
Steve still thanking all the families of the employees for all the time his people spent on this.
10:06 crowd still on their feet applauding. (is it over?)
11:07 John Mayer begins another song.
STAY TUNED FOR MYMAC EXCLUSIVE PHOTOS AND HANDS-ON REVIEWS
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