Is This You?

I think Nielsen has gotten it wrong.

They have listed the typical iTunes user’s habits and preferences. I don’t fit this profile, and most of my iTunes using friends don’t either. So how do you fit this profile? Or do you? Sign in below, and let me know.

“Apple’s iTunes is reaching nearly 14 percent of the active Internet population, according to Nielsen//NetRatings. Apple’s iTunes Web site and use of the iTunes application has skyrocketed 241 percent over the past year, from 6.1 million unique visitors in December 2004 to 20.7 million in December 2005.

Nielsen//NetRatings revealed that iTunes users form a distinct target audience with identifiable brand preferences. This target audience is 12 to 17 years old and nearly twice as likely to visit the iTunes Web site as the average Internet user.

ITunes users are also more likely to be male. Their favorite brand of cars is Volkswagen. Their favorite alcohol of choice is hard cider. And they are 3.3 times more likely than average to read Wired magazine, 2.6 times more likely to read Rolling Stone and 2.5 times more likely to read FHM. When watching television, they flock to the Cartoon Network at 1.4 times the average rate, and to HBO and BBC America at 1.3 and 1.2 times the average rate, respectively.” – Source: TechNewsWorld.com

Thanks for taking time to respond.

Roger Born
Sorry, no refunds.”

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