eighth time’s the charm

I shouldn’t be this excited. After all, I’ve done this seven times before. It’s time for Macworld Expo yet again, and logic would seem to dictate that this would start to become routine by now, just a busier-than-usual week on the job, but if anything it’s the exact opposite. I’m not quite sure why, but this feels like I’m heading into this wonderful unknown next week. It’ll be my eighth time attending the Expo, my fourth trip to San Francisco in the past eight months, the tenth time I’ve been in the room while Steve Jobs introduced new products, and yet this feels, impossibly, like the first time.

Maybe it’s the fact that I’ve spent the past six months living in Los Angeles, which feels like I’ve finally discovered the real world. Maybe it’s the momentum the magazine has gathered heading into the Expo. Maybe it’s the fact that I’ve made so many friends all over the world in the past year and I’ll get to see so many of them next week. Or maybe it’s the fact that with Apple having revamped nearly every one of its existing products over the past few months, this Expo is just begging for something entirely new and different, something totally out of left field. Last time we did this we got the iPhone, and boy did that device end up changing my life. Who knows what we’ll get this time?

If you’re going to be at the Expo and you want to meet up while we’re out there, you know how to reach me.