Today, two very different critiques were published about Apple’s
new “Get a Mac” TV campaign.
The first was done by Mac World UK.
In this discussion, it’s interesting to see how some panelists
interpret the symbolism of the actors’ clothing and behavior.
The second one, with a different perspective, was just published over at
The Mac Observer by
yours truly.
In this analysis, the symboilism is interpreted in terms of the
actors being the computers they represent, not the actual users.
There is much to think about in these ads. New meanings, interpretation,
and symbolism will, I suspect, continue to be discovered and discussed.
John Martellaro
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