Clueless Marketing at the Apple Store

On Sunday, January 15th, I stopped in at the Apple Store in Tigard, Oregon. I wanted to check out the new version of iWork’s Pages. I use Pages for creating my online magazine Affordable$$Audio. I wanted to get a real feel for the new version’s features.

Thinking that would be installed on all the computers I went to the first open display available, a Mac Mini. I started Pages up, but didn’t see any difference. So, I wnet to the Finder and discovered that it was still a 1._ version. I went over to a G5 tower and quickly discovered the same thing. At this point an Apple employee approached. I told him what I was looking for and was informed that although the new version of iWork is available for purchase, Apple had not yet sent them the disk images with the update.

What kind of foolishness is going on in Cupertino?? Mac fans have a tendency to descend on Apple Stores right after MacWorld to try out the new software/toys. Yet, in this case the employees were left flat-footed. Telling customers that checking out the Applestore web site will answer all their questions is a set up for a negative experience.

To the executives of the brick and mortar Apple Store division. You failed this test.

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