In my AppleTV Review one of the weird features that Apple left out was the ability to buy movies directly from the AppleTV. Apparently, I wasn’t the only one who found this an inconvenience.
MacRumors is reporting that with the announcement that iTunes will offer movies for sale the same day the DVD is released also brought the addition of a “buy” button to the AppleTVs iTunes interface.
Following Apple’s announcement that they would be offering iTunes Movies for sale on the same day as the DVD release, they quietly added the ability to buy movies directly on the Apple TV.
Prior to this, the Apple TV could only be used to rent movies, not buy them. Instead, the customer would have to buy the movie on their computer and stream/sync it to their Apple TV. With the quiet addition of the “Buy” button, customers can instead buy movies directly from the Apple TV, which will later sync it back to your iTunes library. This had been a curious omission given that television shows and music could be purchased directly on the Apple TV.
This pushes the AppleTV a little step closer to becoming a all-in-one media center.
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