Mark Marcantonio, Author at MyMac.com

Iraq: It’s All About Geography

November 30, 2007July 5, 2017 Opinion 0

It is absolutely amazing to me that not one journalist has hit upon the basic reason why we really invaded Iraq. It’s a simple

Appleâ€™s Education Conundrum

April 5, 2005August 14, 2016 Opinion 0

In the world of computer commoditization and consistency Apple Computer has long been the exception to the rule. However, a chasm is on the horizon and some quick decisions need to be made to avoid the fall.

Replacing My iBook

July 12, 2004July 25, 2011 Opinion 0

After two weeks of looking and searching I finally broke down and replaced my aging iBook 500…

The Pepsi – iTunes Debacle

April 29, 2004July 10, 2011 Opinion 0

Remember all the excitement back in January? Apple sites were abuzz with the semi official rumors of a killer promotion involving Pepsi, the ultimate promotion company. The deal was going to become a competition killer. All the lesser online music vendors were going to be over run by the tsunami-size wave of teenagers rushing to purchase Pepsi bottles. Well, a funny thing happened of the way to glory, the promotion fizzled for a lack of carbonation.

Apple Education: Would the Last Employee to be Laid Off Please Lock the Door

January 26, 2004July 8, 2011 Opinion 0

The fact is Windows has won the Education market. Only the video-editing subsection remains an Apple territory, holding the high ground. But Apple could have a decent share of it…

E-Rate for Education: It Could Have Been So Simple

January 5, 2004July 8, 2011 Opinion 0

Under my proposal, schools would be free to spend money where they know it can be best used. The ability to buy new computers, projectors, and laser printers would do wonders for assisting in implementing technology across all curriculum areas…

Education On The Internet: The Paradigm Shift Isnâ€™t Where You Think It Is

December 4, 2003July 8, 2011 Opinion 0

About eight years ago as the Internet began to take off futurists began predicting the great change that would take place in K-12 education in our country….

Safari/Explorer Flaw in Panther

November 30, 2003July 5, 2017 Opinion 0

Have you spotted it? Unfortunately, I have, and it it too close to home to not worry about it. A few web pages in

Following The Trend

November 15, 2003July 8, 2011 Opinion 0

Five years ago I wrote about my triumphant victory over the Windows masses at my school, which allowed for the purchase of 12 bondi blue iMacs. The machines have been a perfect example of high quality, sturdy construction, quiet operation, and only $50 in repairs. They have survived OS upgrades from 8.5 to 9.2 to 10.1 to finally 10.2.

Lessons Apple Can Learn From A Small Businessman

January 17, 2003January 24, 2011 Original Blog 0

One of the things that always amazes me is how big businesses lose sight of what makes a business successful in the first place. Granted, market environments change, but basic business concepts and formulas stay the same. Apple is no different.

Fix Apple Education: The Readers Respond

December 19, 2002May 28, 2011 Opinion 0

About six weeks ago I challenged you readers to come up with some ideas that Apple could use to revive its share of the education market. Below you will find in their entirety some thoughtful responses to my query.

Macintosh Teachers Challenge: Give Apple Education a Road Map

October 28, 2002May 28, 2011 Opinion 0

Last week Apple Education announced that it was giving away OSX.2 (Jaguar) free to teachers. Being the cheapskate that I am, I quickly signed up for my free copy and encouraged the rest of the staff at my school to do likewise. Lo and behold, my disks arrived this morning.