Author: David K Schultz

Infinite Loop 19: Faith and Reason in the Mac-PC Debate Can we learn some things from the debate in the philosophy of religion about the Mac-PC debate? Dave thinks we can.

Infinite Loop 18: Form and Content: Mac and Otherwise Is there such a distinction between form and content that we hear so much about? Is it all about “content,” or do we need to understand the idea in new ways?

Infinite Loop 17: “Gyges Goes Surfing (Being Part Two of “The Mac Web as Therapy.”)” The invisibility the Web offers can be used for good or evil, but which is up to you.

Infinite Loop 16: “The Mac Web as Therapy.” The Mac Web seems to offer a kind of therapeutic environment for some people. Why?

Infinite Loop 15: “Nihilism, Apple and the Mac Web. Part Three.” Continued. This time Dave looks at the Mac Web and wraps up his thoughts on nihilism and all things Apple.

Infinite Loop 14: “Nihilism, Apple and the Mac Web. Part Two.” David continues his series. This time he looks at Apple’s marketing image.

Infinite Loop 13: “Nihilism, Apple and the Mac Web. Part One.” Dave thinks about nihilism and how we see it on the Mac Web and at Apple itself. Don’t get depressed reading this one. We warned you.

Infinite Loop 12: “Thinking Different and Mental Illness.” In this essay we look at the concept of “thinking different” and show how it can be abused, and relate it to such issues as using mental illness as a means to social control. This will get you thinking, different. Classic

Infinite Loop 11: “Permanence and Technology.” It seems that technology makes things seems non-permanent This feeling that the world is “soft” leads to to all kinds of ritualistic, odd behavior with technology.

Infinite Loop 10: “Fools for the Mac.” A continuation of “The Essence of the Mac Parts I and II” at MOSD. We show how Apple tries to fool us and why we love being fooled.

Infinite Loop 9: “New Mac Teens on the Block.” There is a new generation of Mac users and webmasters out there. We state why we welcome them and how they make us feel young again.

Infinite Loop 8: “Serious Play.” So the Mac is just a toy. Great! That’s why it turns everything we do, even the most serious work, into play.

Infinite Loop 7: “Future Noir.” The dangers of surfing the web. Is your ego spreading out to nothingness because of the web? This is a classic. Classic

Infinite Loop 6: “Appearance and Reality on the Mac Web.” Appearances verses reality is an old dispute. It’s seen on the Mac Web and OS X, too.

We have been contemplating the ad
campaigns of Apple and Microsoft. They are summarized
by two slogans as we all know: “Think Different,”
and “Where do you Want to Go Today?”

Infinite Loop 4: “Is Steve Jobs Laughing at Us?” Steve Jobs in the “Fortune” article a while back seemed very grown up. Maybe we should follow his lead.

The last time we gave multiple examples of how we value artifacts, including machines. I value my wedding ring. I value tools which make

In Infinite Loop 1 we examined the claim, made some by PC users, that the loyalty some of us show the Mac is ill-founded

1-1-2000 David Schultz [This was the very first article published at Applelust.com] Of Logos and Myth It all started in the Garden of Eden.