Developing and launching a mobile app is an exciting feat for app developers, as it showcases their hard work and dedication but getting your mobile app noticed after launching it is a problem that many app developers have to face, especially when they are working on a limited budget. With millions of apps available on app stores like Apple App Store and Google Play Store, promoting your app is essential to ensure that it becomes a success.
For developers who are working on a budget and want to promote their mobile app, well they have come to the right place, as we have discussed several ways by which you can promote your mobile app on a budget. Keep in mind that for these ways to work, you need to have your app optimized for app stores along with major bugs fixed for the app and no performance issues.
1. Leverage Social Media
One of the most powerful platforms where you can promote your app without even spending a single penny is social media. Social media platforms like TikTok, Facebook, Instagram, and X allow you to promote your app to a target audience without breaking the bank. To promote your app on social media platforms, you need to be creative and create engaging and unique content that can go viral on social media platforms, especially short videos that can go viral on TikTok or Instagram.
If you are able to generate quality, engaging, unique, and relatable content along with using the right hashtags, then there are good chances that your content can go viral and lead to increased visibility and downloads of your app. You also have the option of using targeted ads to target specific demographics.
2. Collaborate With Influencers
To promote your app on the internet without breaking the bank, collaborating with influencers can be a game changer because it allows you to promote your app in front of a highly engaged audience without breaking the bank. You just need to play your cards right and find the right influencers from your category that have a highly engaged target audience.
To gain the attention of influencers, you can provide them with free access to your app or exclusive content so that they are encouraged to promote your app authentically. Some influencers might ask for money and others won’t but either way, if you play your cards right, you can reach a wide audience in an easy way like the WinZO app.
3. Run Contests and Giveaways
Running contests and giveaways is a fun and effective way to generate buzz around your newly launched mobile apps. Contests and giveaways can not only increase the exposure of your mobile app but also encourage more and more users to download the app. For running contests and giveaways, decide on your goals beforehand and what you want to achieve, whether it is an increase in downloads, social media followers, or user engagement.
To make the contests and giveaways more rewarding, offer some prizes or incentives to the target audience such as premium app features or exclusive content. To promote and spread the word about the giveaway, use social media, email, and other channels.
4. Upload Your App on Multiple App Stores
If you have confined your app to only two app stores then you need to rethink your strategy. Yes, Google Play Store and App Store are two of the biggest app stores but there are other app stores available as well such as the Samsung Galaxy Store or the Vivo v-Appstore. Along with uploading your app to the primary app stores (Play Store and App Store), you should consider uploading the app to secondary app stores as well to increase exposure.
It is a strategy that has led to the success of many apps including ShareKaro for Android, as the app might get on the popular or trending page on any alternative app store which can increase the app visibility and number of downloads.
5. Leverage User Reviews and Testimonials
Given how tough market conditions are today, positive user reviews and testimonials play a huge role in improving your app’s credibility and increasing downloads. You should make sure that your app has an in-app option for users to leave reviews while using the app and also prompt the users to leave reviews after they have had a positive experience with your app. To make the reviews look legitimate, respond to feedback, engage with users, and address any concerns that they are facing.